Printwear & Promotion The Total Promotional Package
Uniform wearers from across the globe are invited to share why they love their uniform during the first annual International Uniform Week.
Taking place from Monday, February 13 to February 17, the event has been launched by global uniform supplier Mi Hub to recognise the uniform-wearing public who feel proud to represent their job and celebrate all who wear uniform.
In the first celebration of its kind, International Uniform Week is centred around what uniform means to workers, whether it’s a sense of belonging and unity, pride in representing an organisation, or something personal to them.
Mi Hub is inviting uniform wearers to tell their stories, share what wearing their uniform means to them and why they #LoveYourUniform.
International Uniform Week is inclusive of all those who wear a uniform to work, and the campaign aims to celebrate a wide range of industries, representing those working across every corner of the community:
- Healthcare and Emergency Services — including private and public nurses, doctors, surgeons, dentists, vets, care home staff, childcare workers, the police force, fire and rescue services, paramedics, and ambulance crews.
- Hospitality and Leisure — including hotel, restaurant and kitchen staff, beauticians, hairdressers, and gym staff.
- Transport and Logistics — including postal workers, warehouse operatives, airline staff and logistics professionals, which includes those working across rail, road and sea.
- Retail and Highstreet — including banks, supermarkets, and other high street retailers.
Submissions can be made through the International Uniform Week website, which can be found at www.uniformweek.com. Entrants are encouraged to get as creative as possible, whether that’s through written text, an image, a video, or even a poem. Submissions will close on Friday, March 31.
Inspiring and outstanding stories and photos will be selected as one of Mi Hub’s Uniform Heroes, and will be recognised and celebrated throughout 2023. Depending on wearer location, uniform provider and employer approval, celebrations may include podcast, magazine and social media features, photoshoots, in-person or virtual tours, interviews, merchandise and exclusive behind-the-scenes experiences at the Mi Hub HQ in Derby.
Commenting on the campaign, Deborah Gobey, head of marketing at Mi Hub, said: “As a business that supplies global uniform solutions, we wanted to give something back to the uniform-wearing community. We are thrilled to be able to exclusively launch International Uniform Week.
“Having worked so closely with many uniform heroes myself, particularly throughout COVID-19, we recognise how important uniforms are to those who wear them.
“Whether you’re a postal worker who brightens the day of your local community, or you’re an airline worker who starts a customer’s holiday with a smile on their face, we want to hear from you.”
Mi Hub is launching the first annual International Uniform Week in collaboration with its family of brands, including Dimensions, Affinity, Yaffy and Alexandra. The group provides bespoke, flexible workwear solutions across a plethora of industries, all of which will be represented and celebrated throughout the campaign.
