New arrivals at Fruit of the Loom in 2024

 

Fruit of the Loom is ringing in 2024 with two exciting pieces of news: the iconic brand is updating its range with four fresh new colours. Since January, the colours Desert Sand, Cranberry, Mountain Blue and College Green are added to the already diverse range of colours available at Fruit of the Loom. Another new arrival: two high-quality basics made of 100% ring-spun cotton.

Since January 2024, the high-quality Iconic Collection from Fruit of the Loom is updated with the Iconic 195 Jersey Shorts in a unisex style: 100% ring-spun cotton and a fabric weight of 195 gsm ensure excellent finishing results. An elasticated waistband with a cord and side pockets round off the look of the shorts perfectly.

A must in every spring range: we are talking, of course, about high-quality T-shirts made of 100% combed, ring-spun cotton. In this spirit, Fruit of the Loom expands its selection to include the new Kids Iconic 195 T. This short-sleeved T-shirt boasts a fabric weight of 195 gsm. It has a classic cut, making it a great unisex piece for boys and girls. Featuring a round, rib knit neckline made of cotton and a full-length, shoulder-to-shoulder neckband.

Find out more about Fruit of the Loom’s newcomer products and the four fresh colours here.

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