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Next Level Apparel has announced an exclusive partnership with Oritain, a world leader in using cutting-edge forensic science to verify the origin of products and raw materials.
NLA has always been committed to providing the highest quality, responsibly sourced products, and now, with Oritain, it will further enhance its fibre origin traceability efforts.
This innovative partnership further advances the company’s sector leadership by allowing NLA to conduct scientific verification of its cotton products for the benefit of consumers and the broader printwear industry. By confirming fibre origin, NLA will help address the global cotton industry’s traceability challenges, including minimizing the risk of supply chain partners blending the product with lower quality fibres.
NLA CEO, Randy Hales, said: “From our local roots in Southern California to our international consumer base, we are dedicated to creating an experience that advances our customers’ mission while ensuring the integrity of the premium quality products we bring to market.
“We embrace the protection of our beautiful planet and are purposeful in finding the right options in every area of our operations. Partnering with Oritain reinforces this principle and highlights our commitment to sustainability and transparency in our supply chain.”
The agreement will allow NLA to independently test products from its supply chain to ensure the integrity, quality and consistency of its cotton textiles products around the world. Such testing will provide critical assurances for NLA’s customers and other stakeholders, demonstrating NLA’s ongoing efforts to embrace opportunities to enhance its operational excellence initiatives.
Rupert Hodges, Oritain’s chief commercial officer, added: “Oritain uses cutting edge forensic science to help truly committed brands continuously evolve in their value chain transparency journey. We are excited to partner with Next Level Apparel, helping them verify the origin of their cotton to guarantee that it is not only the highest quality, enables them to accurately monitor the sustainability impacts at the raw material level and assisting us in our mission of avoiding unethical labour practices.”
