Printwear & Promotion The Total Promotional Package
It is business as usual for Senator after it was recently acquired by Perusa, a successful private equity firm.
The plan is to allow for long term investment in the Senator organisation which operates in 83 countries worldwide, and has eight regional subsidiaries.
Senator was previously owned by the Merz Group.
Andrew Hill, CEO of the UK operation, Senator Pens, said: “It was somewhat inevitable that, with our strategic expansion plans in mind, we would need extra backing to take us forward. Merz have been extremely careful in their selection of a buyer, concentrating on who they feel have the resource and intrinsic capability to achieve our long-term aspirations. Enter Perusa, who fully comply with those criteria, ensuring the Senator brand will continue to have an exciting, development-driven, future.”
Dr Hanno Schmidt-Gotham, MD of Munich-based Persua, added: “Senator has an excellent reputation as a leading manufacturer of premium promotional products .Perusa Partners has very good experience of manufacturing companies in Germany, so we now look forward to working with Senator’s European teams to help strengthen the company’s core business and add to further success.”
Senator will continue to be run by its current management, so as far as customers are concerned it’s business as usual.
