Printwear & Promotion The Total Promotional Package
Blue Max Banner, a business that has long been regarded as the home of the polo shirt, is poised to launch a brand new price-led alternative for 2015.
The Action Polo has been designed for the printwear and workwear market, offering a garment with all the quality credentials synonymous with Blue Max Banner but in this instance, combined with outstanding value for money.
The Action Polo, which features in the Blue Max Banner Printwear and Workwear brochure for 2015, offers a wide range of stock held colours and sizes. There are 11 colour options for customers to choose from and sizes that span a vast spectrum from XS to 5XL.
So how has Blue Max Banner managed to achieve such a challenging feat? Nigel Plenderleith, Blue Max Banner’s managing director commented: “We’ve always been affectionately referred to as the home of the polo but largely for schoolwear use. Our objective with the new Action Polo is to raise our game in the fast-growing printwear and workwear sector, offering a bulk-buy garment at a genuinely competitive price.
“But quality won’t be compromised. Our buying power has enabled us to maintain the standards for which Blue Max Banner is well renowned.”
The Action Polo is constructed from a 200gsm polyester fabric with uniform colour guaranteed from batch to batch and with Blue Max Banner’s custom tight knit weave it is built to withstand print and embroidery.
The Blue Max Banner Action Polo will be in stock from late January 2015, available to order for next day delivery.
2015 will also see a brand new brochure strategy for Blue Max Banner. There will be two brochures available to customers – one brochure will be dedicated to school and collegewear, the other to adultwear.
The Schoolwear brochure is A4 in size and offers 124 pages of top to toe schoolwear options and ideas.
The brochure showcases Blue Max Banner’s three key schoolwear ranges – Formal Schoolwear, Casual Schoolwear and School Sportswear.
The portfolio is subdivided into eight tabbed, colour coded sections, taking customers straight through to the sections that are of interest to their businesses.
There have been several updates to the brochure’s design features, based on learning from customers. Sizes and colour options have been presented in a clearer way for added visual impact. All featured products are photographed on school-aged children and each item is accompanied by a still life image to provide enhanced visual references for each featured product
The Schoolwear brochure introduces two new trouser styles to the line-up, bringing the choice options in long trousers for schoolwear to 15. The Trimley for girls and the Slimbridge for boys offers a new fashionable style with a low waist and a slim fit tapered to the ankle.
The dedicated Printwear, Workwear, Sportswear brochure, offers 60 pages of Blue Max Banner apparel suitable for adults only with original lifestyle photography designed to display each item to best effect. This brochure is divided into five clearly identifiable colour coded sections, enabling customers to get to where they want, quickly and with minimal fuss.
Continued emphasis has been placed on Bespoke throughout both brochures, an area in which Blue Max Banner anticipates major growth. Each section of the brochure offers examples of what can be achieved using Blue Max Banner’s highly skilled in-house BMB Bespoke service. The purpose is to persuade customers that bespoke is a very real and affordable option and can offer the stamp of individuality that so many organisations are looking for to single them out from the crowd.
Blue Max Banner’s commitment to hold stock in sizes that accommodate a huge spectrum, continues into 2015 to cater to recent buying trends which has seen less emphasis on bulk, forward orders and more on buying from stock, at more regular intervals in and in smaller quantities.
