Printwear & Promotion The Total Promotional Package
As part of its Belong to Better Future initiative, Russell Europe will implement an extensive set of measures to promote sustainability.
The brand has already stepped up its efforts to reduce its carbon footprint for years now: with responsible production, sustainable products, certifications, highest standards applied to working conditions and a 100% transparent supply chain.
At the start of the year, Russell Europe became a member of Better Cotton, in addition to its membership in the Fair Labour Association FLA and amfori BSCI. Better Cotton has set itself the aim of promoting the survival and prosperity of cotton communities while protecting and restoring the environment at the same time.
Christian Lanvermann, brand manager at Russell Europe, said: “We are proud to be a member of an organisation that improves global cotton production for the better of man, the environment and the future of the sector.”
The sustainable jacket collection is another example of the company’s on-going efforts invested in sustainability standards. The filling of the three Insulated Jacket Styles 430, 440 and 441 consists of Dupont Sorona with 37% plant origin. The PFC-free Aquapel by Nanotex finish ensures that rain and moisture run off in a natural way.
The innovative Bionic Softshell Jackets by Russell are also sustainably produced. They combine protection against the elements with eco-friendly materials without PFC or fluorine. The Bionic-Finish Eco prevents water and soil from sticking to the surface of the material.
The garments in the Russell Pure Organic Collection are all made of 100% organic cotton. One of the aims of the Pure Organic Collection is to raise greater awareness about environmental issues and quality.
And finally, all Russell products are certified according to Oeko-Tex Standard 100 (Class 2), with the brand also boasting 100% transparency about its suppliers who data are published on the corporate website. The brand’s aim: full transparency for all Russell products – all the way back to the raw materials, including all in-house facilities and direct suppliers.
