Printwear & Promotion The Total Promotional Package
2016 sees Russell push the boundaries once more, not only is it expanding its Authentic Sweats colour palette, the big news is the expansion of its HD T range.
Having rewritten the rulebook on using polycotton and sublimation printing with the launch of its HD T shirt in 2014; Russell is once again reshaping the future of promotional and corporate clothing with the introduction of brand new HD T styles.
Having expanded the colour palette of its Crew Neck HD T last year, in 2016 the brand has gone even further by introducing new V- Neck and Long Sleeve versions for both men and ladies. And that’s not all, Russell has also recognised the importance of having both boys and girls styles in the collection introducing six new styles with sizes from juniors to teens.
Hayley Penfield from Russell said: “The feedback we have received from customers since the launch of the HD T has been tremendous with the technology allowing them to create designs never thought possible before. The luxury soft feel together with the subtle styling features, fashionable fit and now with boys and girls styles makes the HD T a clear winner.”
All 12 styles in the range are available in ten great colours, white (155gsm) and nine marl colours silver, blue, purple, red, pink, grey, green, yellow and coral.
Made from an exclusive polycotton blend that offers the best of both fabrics (65% polyester, 35% ring spun combed cotton), these T shirts have a luxury silky soft feel and slim fit that will appeal to anyone seeking a fashion forward look.
Of course printability is the key selling point of the HD T and this T shirt is just what sublimation printing has been waiting for. Sublimation is a fast and economic printing technique and the result is a superior, more durable image that won’t fade, peel, crack or wash out. The HD has broken the rule that says sublimation printing should only take place on 100% white polyester garments.
Indeed the HD T is great for all types of printing whether its screen printing, DTG or heat transfer and the new HD T brochure gives lots of examples of how you can create beautiful, unique designs, simply, quickly and easily.
It’s also easy to add bespoke back-neck branding to any HD T, as they come with a removable adhesive label, perfect for retail, events and tourism.
The men’s HD T range comes in sizes XS- 2XL, while the ladies are available in sizes XS-XL. The newly introduced boys and girls styles range from 5-14 years.
Always an innovator, Russell didn’t just perfect the sweatshirt; they invented it back in 1920! It’s hardly surprising then that they have a collection called Authentic Sweats. In 2016 customers will find greater choice of colours in the Authentic Sweatshirt and Authentic Zipped Hood, bringing colour continuity across the Authentic Sweats range.
Capturing the spirit of the original sweat by bringing it right up to date, the brand’s Authentic styles are anything but old fashioned, featuring soft luxury fabric and details such as flat chunky drawcords, YKK zips and MP3 earphone access.
Most other sweats only have two layers of fabric, but Russell’s Authentics have three. Made from 80% combed ring spun cotton, 20% polyester (280gsm), the overall effect is a luxurious feel, which has to be felt to be believed. Plus, the 100% cotton face make them ideal for decoration, critical for sports teams and associations who need to embellish logos, names and emblems.
For true quality and style, keep it Authentic.
