Printwear & Promotion The Total Promotional Package
10 years ago, after Stanley/Stella was founded, it revolutionised the market by offering premium organic cotton clothing. Since then, it has been known for its quest for excellence, innovations, commitment to sustainability, and for the creation of a community that shares its same values.
This year Stanley/Stella is unveiling its new ‘phygital’ showroom of the future. Also, the brand is introducing softshell jackets into its collection.
The showroom of the future: A virtual and physical immersion in the Stanley/Stella universe
Visiting the new showroom at the headquarters in Brussels offers a customer experience where the physical and digital world meet each other seamlessly.
Intuitively, visitors discover the extent of combinations in terms of styles, colours and decoration. In an almost playful way, via touch screens and RFiD tags, they get access to a variety of information. The screens animate and co-ordinate according to the user’s needs.
Visitors can choose a product or a colour sample, scan it at the touchscreen table, and instantly see it worn and animated on screens. All the information on its manufacturing, origin, certifications, etc are available at your fingertip.
This new phygital concept will revolutionise the way customers interact with collections and give new opportunities of doing business.
Softshell: 18 months of innovation research pays off
Stanley/Stella’s teams have succeeded after more than 18 months of testing and research in creating a durable jacket, made of recycled polyester that can withstand embroidery and heat transfer up to 150°C without a trace.
Try it yourself!
Want to be one of the first to experience the ‘phygital’ showroom and touch the new softshell styles? Both will be presented on the Stanley/Stella stand (H10) at Printwear & Promotion LIVE! The team will be happy to tell you all about it.
