Printwear & Promotion The Total Promotional Package
Stephen Woodall, national sales manager, Hybrid Services discusses how neon colours are shaping the mountain bike dress code.
Consistently found at the forefront of wide format textile printing R&D, Mimaki’s launch earlier this year of super-bright fluorescent dye sublimation inks has added new scope for printers to add value and vibrancy to sports garments and event branding.
Stephen says: “Some sports are a sucker for staying on trend when it comes to clothing and accessories. The current boom in cycling extends far beyond the road cyclists pedalling in the pro peloton’s tyre tracks – the discipline of mountain biking continues to flourish with a dress code all of its own.
“Having progressed from earthy, camouflage tones for shorts, jerseys and backpacks to a bewildering mix of almost any bright colour paired with deep, dark black in recent years; the current palette comprises spectacular fluorescent shades of luminous yellow, cerise pink, vibrant green and piercing cyan. Doubtless fuelled by our fashionable continental cousins; stop at any forest trailhead or downhill track around the UK and you’ll see cyclists of all ages dressed top to toe in the very latest brightly coloured gear. In fact; you won’t be able to miss them.
“As fashions change so rapidly, so does the need to deliver on-trend attire. It’s called fast fashion for good reason and digital print plays a vital role in its creation. Mimaki’s latest fluorescent inks for the hugely popular TS300P-1800 dye sub printer mean it’s never been easier to match your polyester output with the market – be it custom apparel, event flags and branding or promotional items.
“Don’t let the fact the super-bright prints will be covered in mud by the end of the day dissuade you from looking at it more closely – just make sure you’ve got your sunglasses on when you do!”
Mimaki’s TS300P-1800 production sublimation printer is just one of an extensive range of solutions that Hybrid offers, including its highly competitive dye sub printer packages built around the Mimaki JV150 and JV300 wide format machines.
Stephen adds: “These printer packages start from just £11,995 and are completed by our specialist textile resellers with a heat press chosen to suit the customer’s specific need, along with the provision of installation and training – it’s the perfect way to get into textile printing, ensuring it’s integrated quickly and effectively into a company’s current workflow.”
