Printwear & Promotion The Total Promotional Package
At their fully-owned and managed European manufacturing facility in Morocco, Fruit of the Loom has full control over all their processes. As part of this, for years, they have been committed to reducing their environmental impact while delivering high-quality products to their customers.
Fruit of the Loom is pleased to say that 75% of the energy they currently use in Morocco comes from renewables – mainly win d power. They are committed to reducing their carbon footprint even further into the future, with aspirations to be 100% renewable-energy powered soon.
In Morocco, Fruit of the Loom has officially become a Zero-Waste facility. Initiatives such as designing-out waste and recycling and repurposing textile off-cuts has made a huge impact in this area.
Over 60% of the water used in Fruit’s production process is recycled by them. Their own full-scale modern water treatment plant uses filtration and osmosis processes to thoroughly clean water used in the dyeing process.
Another way that Fruit of the Loom has positively implemented in their sustainable practices is packaging: First of all, they cut their packaging use; the packaging they use is 100% recyclable and features high recycled content. They even have strict packaging standards for their suppliers too.
In Morocco, Fruit of the Loom Europe is continuously looking for new ways to improve its sustainability practices. As a sustainable production leader, they are committed to exploring and investing in innovative solutions and technologies to further reduce their environmental impact and make their operations even more beneficial to the environment in which they operate.
Click here for more information about Fruit of the Loom’s production in Morocco.
