The Parently Group acquires Term Footwear

Sharon Lincoln New The Parently Group acquires Term Footwear
Sharon and Lincoln New, founders of Term Footwear

Term Footwear’s school shoes can now be purchased alongside David Luke’s school uniform following its acquisition by The Parently Group.

Kathryn Shuttleworth, CEO, said: “This move into school shoes comes at a time when the school uniform market is undergoing significant changes, driven by shifting ownership models and legislative uncertainties. In these times, diversification for wholesalers and retailers is essential. Expanding our offerings builds resilience and reduces risk as markets and products evolve.”

Term Footwear was founded in 2016 by Sharon and Lincoln New, and has grown into a trusted brand known for its durable, comfortable, and stylish footwear designed with British children and the British weather in mind. Mr and Mrs New will continue to work with The Parently Group to assist with the transition, sharing their specialist knowledge and expertise with the team.

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