The Parently Group becomes UK licensee for Lelli Kelly Apparel

Manchester-based The Parently Group is bringing Lelli Kelly Apparel to the UK after becoming a UK licensee for the Italian brand.

As UK licensee for Lelli Kelly Apparel, The Parently Group is expanding the much-loved Italian brand’s offering to include a vibrant range of girls’ apparel, available for SS26 and Back to School 2026.

Known globally for its embellished shoes and fun-loving identity, Lelli Kelly now can extend its DNA into a full fashion range designed to inspire confidence, creativity, and individuality. The inaugural collection features statement prints, high-quality fabrics and whimsical designs, perfectly suited for girls who love to express themselves.

Schoolwear is also included, with creative design inspiration that draws on the popularity of the Lelli Kelly school shoes.

Attilio Attilieni, president and founder of Lelli Kelly, said: “We are delighted to see the Lelli Kelly magic expand into clothing.

“Designed for little girls is the slogan that best describes Lelli Kelly’s philosophy, since every aspect, from product to communication, is created from girls’ point of view and dedicated to them. Our shoes give life to joy, creativity and inspiration and we are happy to bring that same spirit to apparel through this new partnership.”

Kathryn Shuttleworth, CEO of The Parently Group, added: “We are very excited to partner with Lelli Kelly on this fascinating new chapter.

“As a brand that has captured the hearts of millions of families across the UK, Lelli Kelly’s transition into apparel feels like a natural evolution. We’re confident our expertise in childrenswear and retail partnerships will deliver a product range that girls, and their parents, will love.”