LCR Hallcrest creates new photochromic inks for T shirts and textiles

LCR Hallcrest is challenging your customers to brighten up their company logo and branding this summer with its new range of photochromic colour changing Chameleon inks.

The inks vibrantly change colour when exposed to ultraviolet light usually from the sun, but are equally impressive on cloudy days too.

The inks are effectively colourless indoors changing into vivid colours outdoors, and are usually used in conjunction with permanent inks; a mono design will become full colour when stepping outside, or a design incorporating a black keyline area will vividly infill with colour.

Chameleon reversible photochromic textile inks are available in six Plastisol colours and are also available as a handy starter kit of all six.

So if you’re looking for some wow factor in a summer promotion, then look no further than photochromic inks.