A print on demand success story

Swedish printer Texprint has successfully implemented The Brick Factory automation tool to expand its customer base and become more effective during the printing process.

The COVID-19 pandemic had many devastating effects on our lives but not all of the impacts were negative.

One of the beneficial results was a massive growth in e-commerce and this was especially noticeable in the custom-printing sector, which reached a global market value of around £4 billion by the end of 2021.

Though many facets of the e-commerce boom levelled off post-pandemic, this was not the case for the print on demand market, which continued (and indeed continues) on its steep upward trajectory. The aforementioned £4 billion figure was hugely impressive at the time but it is absolutely dwarfed by predictions for how much it will grow by the time the current decade is over.

Extrapolating from current data, Straits Research has forecast a massive 26% year-on-year CAGR for the global print on demand market, culminating in an unprecedented value of £32.4 billion by 2030.

Growing in line with demand

Naturally, the number of companies offering custom print services has continued to grow in line with demand. The Brick Factory, Brickweb’s groundbreaking business automation tool designed expressly for the print on demand industry, has proved to be the ideal way for these companies to manage their merchandising factories in a powerful, intuitive and ultimately lucrative way.

Launched in the UK, The Brick Factory quickly gained interest from print on demand companies from overseas, who saw its vast potential to bring them lasting success. One of these companies is Texprint.

Texprint, headquartered in the beautiful ancient forests of Småland in Sweden, is a business that has been involved in the print on demand industry since 2009.

Owned and run by a team of family members, Texprint prides itself on its dedication to quality and its close control over every aspect of the business; these elements have allowed Texprint to build up an impressive reputation among its customers and this has been further enhanced by its adoption of The Brick Factory.

Though the print on demand industry is by its very nature a sustainable one – it only creates clothes to order and it uses less power and water than other clothing manufacture methods – Texprint goes several steps further in order to meet its sustainability goals and adhere to its ethos of reducing environmental impacts.

One of these steps involves sourcing garments from environmentally conscious suppliers such as the globally renowned Stanley/Stella brand, of which Texprint is an approved distributor.

To create custom-printed garments and accessories, Texprint utilise cutting-edge Kornit printers.

As well as allowing the company to offer prints of superlative quality in terms of durability and visual appearance, Kornit printers are another way in which Texprint ensures its business is eco-friendly.

The state-of-the-art printers incorporate a unique water-saving system and use a specially-developed ink called NeoPigment. Fully biodegradable and non-toxic, water-based NeoPigment contains no heavy metals or dangerous chemicals like formaldehyde or alkylphenol ethoxylates.

Why The Brick Factory?

Oskar and Pär Wassborg, the owners of Texprint, explained that they searched for a print on demand solution for a long time, and when they found The Brick Factory they instantly knew that they wanted it and that it would suit their needs.

They found the production process smooth and easy with great support from the development department, adding that it was easy to follow the different steps and where they were in the process with the use of planning tools.

Both men agree that The Brick Factory has helped Texprint in many ways. First of all, it has helped Texprint to expand its customer base and will continue to do so. It has also helped Texprin in being more effective at each printing station with all print files just one click away. Lastly, The Brick Factory has helped Texprint with the quality of its services: not one product has been wrongly delivered.