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A new trade portal has been teased to launch this September by the Parently Group as the children’s brands group looks to give retail partners one place to explore and order its range.
Replacing the group’s current trade site, the new portal keeps every function retailers already rely on, rebuilt around a far faster, cleaner and more user-friendly interface.
From one account and a single login, retail partners can browse and buy across every brand in the group – David Luke, JUCO, Term, Grass & Air, Lelli Kelly Schoolwear and Little Classmates – spanning school, sport, outdoor and fashion. More range. Less complexity.
At the heart of the portal is a new Retailer Dashboard, giving partners complete transparency of their account – order history, invoices, credit and everything they need to know about their account in one place.
Hannah Grace-Eve, head of digital sales at The Parently Group, said: “Our retailers told us that ordering should be simpler, and this is our answer.
“One login now opens up every brand in the group, with a dashboard that puts everything a retailer needs to know about their account in one place. It’s faster, it’s familiar, and it’s built around the way our partners actually work – and we’re only getting started.”
Over the coming year The Parently Group plans to introduce seamless integration with retail partners’ own EPOS systems.
