AIM Smarter strengthens UK sales team with new appointment

Chris White has been appointed to the role of sales account manager for AIM Smarter’s UK division.

Mr White brings deep experience supporting premium and complex client accounts in the UK and Europe, having most recently worked at CERAKOTE UK where he managed key relationships with luxury automotive brands including Lamborghini and McLaren.

With a strong background in business development and account management, Mr White is well-positioned to help AIM Smarter’s UK community thrive. His expertise lies in building and nurturing long-term partnerships, especially for distributors looking to expand their reach into high-value markets across Europe.

Lisa LeMond, global head of sales at AIM Smarter, said: “We’re delighted to welcome Chris to our UK sales team.

“His client-first approach and experience supporting large, sophisticated customers will be invaluable as we continue to enhance the support we offer our UK distributors and suppliers.”

This appointment is part of AIM Smarter’s broader investment in global sales support, including the recent addition of Sydney Smith as sales account manager in the US. Ms Smith joined AIM from iHeartMedia, where she managed multimillion-dollar advertising campaigns across radio, digital, podcasts, and influencer platforms.

These appointments reflect AIM Smarter’s ongoing commitment to providing dedicated, localised support to distributors on both sides of the Atlantic, backed by data-driven solutions and a global network.