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Amaya Sales UK became an official distributor of the Coloreel instant thread colouring unit at the beginning of the year.
The Coloreel works in conjunction with Amaya’s Melco’s modular embroidery machines.
By adding Coloreel to its product portfolio, Amaya believes the unit will give its customers unique advantages over competitors; such as a reduction of thread stock because Coloreel only uses white thread, faster embroidery production of multi-colour designs due to no trims with a colour change, and the ability to produce more elaborate pieces of artwork with the design freedom of print.
The Coloreel is seen as a natural progression for on-demand businesses to offer embroidery as well as print. There is now no reason to say that a piece of artwork can only be printed – it can now be embroidered using Coloreel’s instant thread colouring technology.
Early adopters of Coloreel in the UK include Snuggle and Printful. The unit is also distributed by AJS Embroidery Services.
