American Apparel is back

The American Apparel brand is available once again for US consumers with the relaunch of its e-commerce site.

The site started taking order on August 7 and focuses on the core styles that made American Apparel the go-to brand for fashion basics.

Three new catalogue sections cater to all types of consumers: the Basics Shop highlights Gildan and American Apparel’s core compatibility, allowing consumers to find high-quality basics at great value; the Icons Shop makes it easy for loyal American Apparel consumers to shop the iconic styles that defined the American Apparel brand and the Made in USA Shop allows consumers to buy US made products at classic price points.

Currently available to U.S. consumers only, the new website offers a sleek, mobile-friendly design with enhanced features. As a first phase of this website, consumers will easily be able to find their favourite styles and can look forward to many enhancements in the coming months.

Finally, the new website reinforces American Apparel’s ethical approach through Sweatshop Free Stories; short videos that continue American Apparel’s tradition of transparency where consumers will learn about the people making the clothes. These snapshots into employees’ lives will educate consumers about the positive impacts American Apparel has created in the regions where it operates.