Anvil’s new logo has been developed for alignment with the recent brand repositioning and development of a fashion collection featuring super soft cotton and blended fabrics.
Its updated design reflects the heritage of the Anvil brand while refreshing it with a cleaner, more stylish font.
The core Anvil logo will be found on packaging, marketing collateral and an enriched digital and social platform.
In conjunction with the new logo launch, Anvil has redesigned its label to truly differentiate this leading collection of products, silhouettes and three weight classes with a clean, silver font on a deep, dark background.
While Anvil is raising the bar with these new-look labels, the company is still offering the exact same exceptional quality, fabrications and product features that you’ve grown to love and expect from the brand.
The new logo will be seen in the UK from January 1.
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