Printwear & Promotion The Total Promotional Package
AWDis has appointed Leeds-based digital marketing agency Creode to carry out brand, UX and web development work.
Based in Livingston, AWDis has been one of the UK’s leading providers of quality sustainable garments to the printwear and promotions market for over a decade. The brand started out supplying hoodies via its Just Hoods brand and the brand portfolio now includes sportswear, T shirts, polo shirts and school uniforms.
Creode’s broad ranging remit is to carry out customer and market research before creating a brand strategy that will consolidate the group’s many brands before carrying out a web redevelopment phase that will introduce a new UX and improve user journeys, to support the business as it grows market share in the UK and expands into international markets.
Creode CEO, Guy Weston said: “Our work with AWDis is a very exciting phase for us all within the agency. Not only does it allow us to demonstrate our integrated expertise in brand communications and web development, but also directly taps into our mantra of continuous improvement across all customer touchpoints as we look to work closely with the group to solve myriad commercial challenges across the business.”
Alex Hardy, group marketing director from AWDis, added: “We’re delighted to be working with Creode. Their integrated approach and determined focus on addressing the needs of our business really shine through. The insights they have provided into our marketplace have helped to focus our team on the brand journey.”
