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As of today, Blue Max Banner will now be known as Banner.
The new branding results from a customer insights and consumer research programme designed to seek clarity on the company’s branding and brand architecture. Banner was identified as the most relevant name for taking the business into the next stage of its development.
Glenn Leech, CEO, said: “As is often the case with businesses that have grown through acquisition, we have a lot of brands. Our intention is to create one distinct and recognisable brand. Banner, with its long-standing reputation in the schoolwear sector and its established brand recognition, was the clear choice.
“The Banner brand portfolio now comprises our renowned stock-supported Banner Uniform and Banner Sportswear ranges including our latest APTUS Performance collection. Beau Brummel and Orion Teamwear represent our Bespoke Uniform and Sportswear brands.”
The new branding goes live today across all areas of the portfolio.
The new website can be seen at www.banner.co.uk.
