Printwear & Promotion The Total Promotional Package
Promotional merchandise professionals gathered in their masses last month as they readied for the BPMA conference.
June 17 saw the return of the show with a fresh new look and renewed energy with it this year held at Fawsley Hall, Daventry.
Building on the success of last year’s format, delegates once again had the opportunity to tailor their experience through a series of breakout sessions covering some of the industry’s most pressing topics.
Discussions ranged from AI for promotional merchandisers and EUDR compliance to managing Gen Z employees, digital product passports and creating menopause-inclusive workplaces.
Opening the conference, BPMA chair Clive Allcott and CEO Phil Goodman reflected on the association’s recent activity, including its strengthened partnerships and forthcoming initiatives, such as the Global Impact Survey and a global marketing campaign designed to elevate the profile of merchandise among end users.
New supplier and distributor forums also encouraged members to help shape BPMA priorities for 2027 and beyond.
The afternoon keynote from creativity expert Fredrik Haren, The Creativity Explorer, proved a highlight of the day, with his presentation, The World of Creativity, challenging delegates to think differently.
Phil Goodman said: “The quality of the speakers, content and inspiration was exceptional, and the response from all delegates has been tremendous. We have raised the bar on what to expect from the BPMA Annual Conference, and we are already looking ahead to next year.”
