Printwear & Promotion The Total Promotional Package
The 50 Shades of Grey film was released on Valentine’s Day and the British Promotional Merchandise Association says that brands and companies of all shapes and sizes have capitalised on the revenue opportunities available by offering products inspired by the book trilogy.
Traditionally when toys are made for movies, they are usually intended for children, however increasingly strange items of merchandise are competing for fan’s money.
Predictably, the adult toys industry is waiting in anticipation and banking on the hope that the launch of the film will generate colossal sales.
Apart from leather restraints, party board games and products of that nature, fans can also choose from many product tie-ins that include apparel, accessories, jewellery, kitchen and housewares, garden, beauty, stationery.
Other products you wouldn’t naturally associate with the book include a baby changing mat that boasts words like ‘Nine months ago mummy read 50 shades of Grey…’, baby grows with the phrase ‘I’m a result of my mummy reading Fifty Shades of Grey’. Another proclaims: ‘My mummy pretends Christian Grey is my daddy’. Surf’s fabric softener with ‘scentsual oils’ caused controversy with handcuffs hanging on the ‘s’ of its name.
Gordon Glenister of the BPMA comments: “It is great to see branded products playing a key role in uniting fans of the phenomenon.”
