Industry Advice

In this article, Colin Sinclair McDermott aka The Online Print Coach, explores actionable strategies to enhance your online presence, personalise customer experiences, leverage partnerships, and integrate digital tools to streamline operations. As a business coach with plenty of experience in the garment decoration sector, I’ve identified several high-impact sales tactics …

Folker Stachetzki, Brother’s head of marketing, explores why choosing the right textiles is critical if you would like to produce top quality DTG prints. DTG printing is still recognised for the highest quality and standards in the garment refining market, but even the best printers and the most exclusive textiles …

Jamie Hood from David Sharp tells all on faux embroidery, its benefits and how you can achieve it. Faux embroidery, as it has become known, is the process of digital printing that mimics and appears like real embroidery when printed or pressed onto a garment. The idea being that when your …

In this article, industry veteran, Jason Chapman of BezierOne, looks at the concept of off-contact, what it means and how you can get it right. Off-contact in screen printing refers to the gap or distance between the screen and the substrate (such as a T shirt, paper, or any other …

Like any specialised skill, machine embroidery comes with its own set of challenges that can frustrate even the most experienced embroiderer with puckering being one of the most common issues. Natalie Greetham, Madeira UK’s marketing manager, explains how you can fix this problem with ease. Puckering can detract from the …

Customer experience manager at Amaya Sales UK, Steve Poole, delivers tips on how to maintain your printhead to the max. A DTF, direct to film, printer is a powerful addition to your garment decoration business as you are in complete control of your digital transfer production. Being able to print …

In this article, industry veteran Jason Chapman of BezierOne, delves into the fascinating realm of printed apparel durability. In the ever-evolving world of fashion, where trends come and go with the seasons, one element remains a steadfast staple in wardrobes around the globe: printed apparel. From iconic band T shirts …

Liz Woodhouse, embroidery trainer at the Embroidery Academy explains why adding custom embroidery can significantly increase a product’s value. The personalised gifts market has witnessed robust growth and as the market continues to grow, incorporating embroidery onto products can enhance their uniqueness and appeal. Embroidered designs tend to be more …

Have you ever thought about how much business is on your doorstep? Molly Harmon, senior marketing executive at Stahls’ UK discusses the advantages of branching out into your local area. Branching out into your local area is a simple way to bring in extra revenue for your business. Stahls’ is based …

Managing director at YES Group, John-Paul Burton, emphasises the importance of testing, trouble shooting and researching before purchasing DTF supplies. The most common technical support calls we get here at YES Group for our direct to film printers – across brands, models and manufacturers – doesn’t have to do with …