Daiber brands to unify

All products in James & Nicholson and Myrtle Beach portfolios will now be consolidated into one under the new brands Daiber.

This means that all new products and any restocked items from the beginning of the year will bear the ‘Daiber’ label. With this move, the long-established company is committing to a clear, unified brand identity while maintaining its proven range of products and services. The products  will remain the same, as will the comprehensive services from expert consultation to product refinement. The only change will be the brand label.

Kai Gminder, who runs the company in the fourth generation of the family together with Christof Kunze, said: “At Daiber, we have a success story that spans over 100 years and is deeply rooted in strong values. With our new appearance, we are reinforcing what the name Daiber has always stood for at its core and what our customers can expect from us: high quality and production standards, versatility and, above all, service orientation – now unified under the brand name Daiber.”

The aim of the brand transition to Daiber is to sustainably reduce complexity in global production, logistics, retail and sales while sharpening the brand identity. By consciously placing Daiber at the forefront and using its corporate name as the product brand, Daiber is establishing the connection between its solutions and its company, as well as its heritage as a service provider. This way, the corporate fashion manufacturer enables its customers to better identify with the brand and simplifies the customer approach for its partners.

Managing director, Christof Kunze, added: “Our sales strategy remains unaffected by the brand transition. We will continue to rely on our long-standing partners rather than addressing end customers directly. Together with our partners, we create expressive textile solutions that foster identity.”