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This summer, David Luke School Uniform is launching Long Live School Uniform, a back to school campaign urging schools and families to Re:Uniform.
Kathryn Shuttleworth, managing director, said: Long Live School Uniform is our first circular campaign to get families wearing their sustainable school uniform for longer. Good quality sustainably made uniform has a brilliantly long life-span. With our free Long Live School Uniform marketing kit, our retailers can share high quality artwork, digital assets and ideas with their schools to encourage families to Re:Uniform this summer.”
The marketing kit is available now and contains eye-catching infographics, artwork and social media content that will help schools promote their own Re:Uniform messages to families ahead of the summer holidays.
The Education Act 2021 passed in May means schools have to follow statutory guidance when they apply their school uniform policies. The guidance is due to be published in the autumn, and it is anticipated there will be a requirement for schools to make second-hand uniforms available to parents. Extending the life of uniforms is stated within the guidance to improve sustainability and to benefit those on low incomes.
David Luke has been at the forefront of sustainability for over a decade. Having prevented over 41 million plastic bottles from going to landfill through its Eco-uniform range, the business has switched its focus to circularity with a pledge to close the loop on the lifespan of its highly durable school uniform.
Ms Shuttleworth added: “In supplying David Luke uniform that is durable, uses fabrics made from recycled polyester and is constructed with added features to lengthen the life of the garment, retailers taking part in our Re:Uniform movement demonstrate they sell durable clothing that has a greater value for a longer life.”
