Printwear & Promotion The Total Promotional Package
David Luke will convert its website to allow consumer sales of core generic items, in a drive to widen the brand experience and promote what it stands for as a business and uniform producer, from a wider online and social platform.
During the pandemic, retail has been transformed and online growth has accelerated at great speed.
Marketing manager at David Luke, Bryony Pestell, said: “There is a fantastic opportunity for us to grow our platforms, digitally, so we can also grow our understanding of the end user of our products and produce content that is really relevant for them that we can share with the trade.
“At David Luke, we are really committed to being in business as a force for good, socially and environmentally. We want to get this message through to the end user and take the narrative of uniform at back to school away from price, and towards important areas that have been amplified during this pandemic.”
Business development director at David Luke, Jamie Morley, added: “We believe that this addition to our business model is a positive for the independent retailers we work with. It creates a loop of promotion, where we can project our brand into the wider marketplace, while providing really strong case studies and promotion of the fantastic examples of independent retail that are out there.
“Our belief that schools and their communities are best managed by the local independent retailer remains as firm as ever and we will continue to work hard to promote that within our brand messaging.”
Ms Pestell, concluded: “There is no going back to the way things were after this pandemic, but there are fantastic opportunities ahead from creating a broader digital platform through our brand, coupled with local and community-based specialisms through our retail customers.”
