Printwear & Promotion The Total Promotional Package
Directa Plus has signed its first contract to supply high performance technical textiles with Graphene Plus to Alfredo Grassi.
This follows the company signing a joint developer agreement with Alfredo Grassi to assess the potential benefits that can be delivered by incorporating Directa Plus’ graphene into their extensive range of workwear products.
Under this JDA, the company has been working closely with Alfredo Grassi to produce an initial range of workwear clothing that Alfredo Grassi presented to tender for a contract with a national company. This was successful and is expected to generate revenues of €0.6m for Directa Plus over the next 18 months.
Giulio Cesareo, chief executive officer of Directa Plus, said: “The workwear market represents a major opportunity for G+ and we are pleased to have secured our first order with Alfredo Grassi. Our partnership is deepening and we look forward to working together to develop and market new product lines, based on our shared commitment to quality, innovation and environmental-sustainability, and to bringing them to the market.”
Roberto Grassi, CEO of Alfredo Grassi, added: “As a company who continually look for innovative materials, while paying attention to environmental sustainability, we have found an ideal partner in Directa Plus.
“Together, we will seek to improve the level of comfort and protection offered by our products through the use of innovative fabrics made using graphene, and I am sure that we will continue to work on further projects together both in the workwear and the public administration sectors.”
