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FOL International is expanding its marketing team at its Kaiserslautern office with the appointment of Alisa Schneider.
By appointing Ms Schneider as digital marketing specialist for Fruit of the Loom and Russell Europe, the leading textile manufacturer is strengthening its digital team with an experienced marketing manager.
Ms Schneider is assuming responsibility for the expansion of the social media presence as well as taking on email marketing, marketing automation, lead generation and data management. In the long run, she will not only be communicating the brand world of Fruit of the Loom and Russel Europe on Facebook, Instagram, YouTube and LinkedIn and enabling targeted marketing to B2B and end customers, she will also be driving the establishment of a lively community and increasing reach.
She said: “I live for the exciting and ever-evolving world of digital marketing. Being able to support strong brands such as Fruit of the Loom and Russel Europe in the further development and implementation of their digital strategies is very fulfilling.”
As an employer, FOL International promotes a lively, diverse working environment. The company offers diversity in more than just its textiles: as an international employer with employees from 16 countries, diversity is of the utmost importance. Furthermore, FOL International places great importance on a friendly, relaxed working atmosphere.
