Fruit of the Loom gains fresh perspective with new marketing hire

Viktoriia Dvornik
Viktoriia Dvornik

Fruit of the Loom has integrated a new marketing communications specialist trainee into its ranks.

Born in 2001, Viktoriia Dvornik will work as part of the FOL International marketing team to bring in a young, fresh perspective.

She has lived in Germany for three and a half years, having escaped war-torn Ukraine, but is now looking to learn under the guidance of Lou Emilia Tassone, Junior Digital Marketing Specialist.

Ms Dvornik has already shown remarkable determination in her integration journey – from learning the language and completing her education to launching her career and now she will gain experience across all of the department’s key disciplines over the next few years, with a particular focus on digital channels and brand management.

Her key responsibilities will include: social media and content planning, content and data management, brand support, and email marketing.

Her international perspective, digital mindset and strong sense of purpose make her an excellent fit for a team that values diversity and a hands-on approach.

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