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Geiger acquired its first branded merchandise and apparel distributor based in Senden, Germany, on July 11.
The integration process will begin immediately, with the newly acquired WER rebranding to WER, a Geiger Company.
The move acts as part of the company’s ongoing international growth strategy, strengthening its presence in Europe.
Vicky Kinasz, vice president and managing director of Geiger International, said: “We are thrilled to welcome WER to the Geiger family. This acquisition further expands our international presence and enhances our capabilities in key markets.
“The synergy between our organisations will create new opportunities for innovation and growth, further benefiting our many international clients.”
All employees have been retained by Geiger, including Marc Strickrodt, CFO, and Mirco Häßlich, director, along with Alex Heinecke, CEO of WER, who will continue to lead the division under the new ownership.
Jo-an Lantz, president and CEO of Geiger, added: “Geiger is continuing our strategic path forward in servicing Global clients. WER culture, commitment to the highest service, quality, and ESG standards exceeded our expectations. By leveraging the strengths and resources of both organisations, we will deliver even greater value and innovative solutions to the market.
“One thing is for certain, Geiger is global. Now more than ever.”
