Printwear & Promotion The Total Promotional Package
Gildan Activewear is showing its support for the Jeux du Quebec’s 51st final – Montreal 2016 through merchandise and a financial donation to the Fondation des Jeux du Quebec.
As part of Gildan’s sponsorship of the games, the company has been running an in-store promotion within two large pharmacy chains in approximately 300 stores. With every pack of Gildan underwear or Secret hosiery sold, Gildan will donate 50 cents to the Fondation des Jeux du Quebec, which supports aspiring young Quebec athletes.
Garry Bell, vice-president, corporate communications and marketing, said: “We are very proud to be associated with the Jeux du Quebec for the first time.
“We believe this competition presents a unique forum for nurturing young talent, allowing Quebec youth to fully reach their potential and go on to higher levels of the competition, in Canada and beyond. We would like to wish the best of luck to all participants and invite everyone to come and encourage these talented young athletes from across the province.”
The Jeux du Quebec is currently taking place and the nine-day youth games will come to a close on July 25. More than 3,700 athletes under the age of 18 are taking part.
