Mi-Hub begins search for uniform heroes

Mi-Hub has opened up entries for its 2024 search for Uniform Heroes, with 50 entries published so far.

The open call for submissions is running throughout 2024, closing on December 31, and invites all those who wear a uniform for work to enter the campaign. Four uniform Heroes will be selected throughout the year, and surprised on the job with a £200 voucher, plus more surprise goodies.

International Uniform Week in February kicked off the search for uniform heroes as the campaign opened for submissions. The Uniform Hero campaign seeks to recognise uniform-wearing public service figures who feel proud to represent their job and hear from those who proudly wear their uniform.

It’s centred around what uniform means to workers, whether it’s a sense of belonging and unity, pride in representing an organisation, or something personal to them. The campaign recognises that uniform means something different to everyone and celebrates all unique and personal experiences.

Global uniform supplier, Mi Hub launched the first annual Uniform Hero campaign and International Uniform Week in 2023 in collaboration with its family of brands, including Derby-based Dimensions, US-based Affinity, Cambuslang-based Yaffy and Bristol-based Alexandra.

The first annual celebration in 2023 saw two uniform heroes crowned and surprised on the job among their colleagues. Royal Mail postie, Terence and NHS occupational therapist, Emily were gifted a box of goodies including a Love to Shop voucher, a personalised Regatta jacket, a bespoke personalised teddy dressed in their uniform, and other goodies.

NHS occupational therapist, Emily said: “Our uniform helps patients know who we are, they can look at us and know that they can believe in us to help. My uniform shows that I am a healthcare professional, and I am proud to work for the NHS.”

Phil Harland, director of client management at Mi Hub, added: “As a business that supplies global uniform solutions, we wanted to give something back to the uniform-wearing community. We are thrilled to be the first, and only uniform supplier to celebrate and recognise those who wear a uniform, and what it means to them.”

To enter the 2024 Uniform Hero campaign and for chance to be crowned a Uniform Hero and win a £200 voucher plus more surprise goodies, all those who wear a uniform for work are invited to snap a selfie showcasing their uniform and share why the love their uniform, and what it means to them.

Submissions can be made at www.uniformweek.com and will close on December 31.