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GroupeSTAHL has promoted Martin Borley to the role of chief executive officer, Stahls’ EMEA, effective July 1, 2025.
With over 35 years of service to Stahls’ affiliated and owned companies, Mr Borley most recently served as executive managing director of Stahls’ UK and Europe,
In his new role, Mr Borley will report directly to Carleen Gray, CEO of GroupeSTAHL and will lead all initiatives across the Europe, Middle East, and Africa (EMEA) region in support of the overall vision directed by GroupeSTAHL.
Ms Gray said: “Martin has proven to be a steady and thoughtful leader. He understands our vision and how to execute. Under his leadership, Stahls’ EMEA will accelerate our mission of Global Brand Unity, ensuring our customers and partners benefit from seamless decoration and fulfilment experiences driven by our Stahls’ Fulfill Engine platform.”
Martin’s appointment comes as Stahls’ evolves from a distributor-only model toward a hybrid business strategy, integrating direct operations with strong distributor partnerships. He will play a pivotal role in expanding a unified, technology-enabled decoration and fulfilment network throughout the region.
Mr Borley added: “We’re committed to growing our EMEA business by meeting customers where they are – across all channels. Our focus is on expanding access to our services and capabilities through a stronger Fulfill Engine and direct network, while continuing to deliver the reliability and partnership our customers have always counted on.”
