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Mantis World has launched a series of videos showcasing its African field to garment production.
In the three films, CEO and founder Prama Bhardwaj, walks the audience through the cotton fields at harvest time. The audience hears directly from the farmers about the differences that organic growing methods make to the soil, to their long-term yields, and to their communities. The films then follow the cotton into the vertically integrated factory where it’s spun, knitted and turned into the clothes customers buy from the shelves.
Ms Bhardwaj said: “Transparency is the tool with which we counter greenwashing.
“By putting the farmers, the fields, the factory in front of the camera, we show exactly what Mantis and Babybugz mean when we talk about ethical and socially responsible purchasing as well as the benefits of organic cotton and regenerative farming.
“When buyers are faced with a brochure or website full of different clothing images, these can all feel like distant concepts, so we hope that by giving life to them on screen, we can reinforce the positive impact all buying decisions can have.”
As Mantis World prepares for its 25th anniversary, Ms Bhardwaj remains dedicated to raising awareness about the impact of the fashion industry.
