Printwear & Promotion The Total Promotional Package
Fruit of the Loom is ringing in 2024 with two exciting pieces of news: the iconic brand is updating its range with four fresh new colours. As of January, the colours Desert Sand, Cranberry, Mountain Blue and College Green will be adding to the already diverse range of colours available at Fruit of the Loom. Another new arrival: two high-quality basics made of 100% ring-spun cotton. In the new year, the new Iconic 195 Jersey Shorts will be the new go-to piece for stylish, comfy unisex looks with extra leg freedom. Meanwhile, boys and girls can look forward to the new Kids Iconic 195 T – for bright, colourful outfits in outstanding quality.
Four new colours: Desert Sand, Cranberry, Mountain Blue and College Green
New year, even more colours to choose from at Fruit of the Loom: to mark the change of year, the brand is presenting four new trend colours that will be available on selected T-shirt styles from the Iconic Collection:
- Desert Sand: This soft beige tone is reminiscent of pale desert sand and is perfect for everyone that loves understated sand tones. Desert Sand goes great with classic colours such as black and white, but also looks amazing when paired with bolder colours in the spring.
- Cranberry: Intense and glowing – that’s the best way to describe the colour tone Cranberry. Anyone who likes the occasional eye-catcher will love this latest berry tone.
- Mountain Blue: The new colour tone Mountain Blue stands out thanks to its strong presence and is great as a colourful spring accent alongside white.
- College Green: This green tone is living up to its reputation as the colour of nature: accordingly, College Green has an intense yet soothing effect on the eye. Combined with pale colour tones, it produces a sporty, cool look that is perfect for spring.
From January, selected T-shirts from the Iconic Collection will be available in the new trend colours as well as in other colours from the existing colour range. For instance, the Ladies Iconic 195 T will in future be available in the new colours Desert Sand and Cranberry. The men’s counterpart, the Iconic 195 T, will be available in all new colours as well as in the pastel tones Powder Rose and Soft Lavender. While the Iconic 150 T will ensure plenty of variety in the additional colours Sage and Mineral Blue, from 2024 the Kids Iconic 150 T will also be available in Sage and Powder Rose.
