New CFO at Coloreel as company enters expansion phase

Saman Khalilian has been appointed the new CFO of Coloreel as the company looks to grow its international distribution arm.

Mr Khalilian has extensive experience in finance and business development from tech and growth companies, and most recently came from the role of CFO for the Ambea Group’s healthcare company Klara.

He has a degree in electronics engineering from KTH and a bachelor’s degree in economics. He will have an important role in the management team and will actively support the company by creating favourable conditions for the company’s expansion phase.

He said: “Coloreel is an exciting company with fantastic potential to take market share with its pioneering embroidery technology. With a strong patent as a foundation, combined with a great team, I am convinced that we will be able to drive growth with a sound cash flow and positive result.”

Torbjörn Bäck, CEO of Coloreel, added: “The company is now entering an exciting stage as it is on its way to international expansion. Saman’s experience with growth companies and his ability to see the company in a broader context, both in the short and long term, will be valuable in Coloreel’s continued exciting journey.”

In addition, Coloreel has also appointed a UK sales director. Stephen Mckenzie is responsible for growing business in the UK.