New season colours and styles unveiled at Target Transfers’ HQ

On Wednesday, October 19 transfer printers were invited to Target Transfers’ HQ in Braintree to see an exclusive preview of new season styles and colours for 2023.

Target Transfers has partnered with Bella Canvas to help transfer printers gain an advantage in the market and get ahead of the competition.

At the Colour Launch event San Ferdinand, Bella Canvas’ UK and European sales and marketing director, guided attendees through what styles and colours were going to be popular in the coming 12 months. These included soft blues and lavenders, along with earth tones. Drop shoulders and the oversized look is also going to be key. Bella Canvas works with an analyst in the US to predict upcoming trends for the next three to five years.

Also at the event was staff from Ralawise and Beechfield Brands’ product decoration specialist Chris Howarth to answer any questions and to provide useful advice to printers.

During the event, attendees were also invited to demo the range of Stahls’ heat presses that were on display in the showroom.