New VP of marketing to lead Stormtech’s consumer, corporate marketing and global brand strategy

Michael Dalzell has joined Stormtech as the company’s new vice president of marketing to oversee the global marketing strategy and retail operations.

Mr Dalzell brings over 20 years of marketing innovation to his new role at Stormtech, from his 15+ years in senior management at premier ski resorts across Canada and the US, to his most recent role as director of marketing for The North Face, headquartered in Alameda, California. Mr Dalzell is an innovative brand strategist with a proven track record in engaging with consumers, building brand awareness and driving growth in all channels in the active/outdoor and lifestyle brand space.

He said: “Stormtech is a brand with a solid track record of growth. Gaining a deeper understanding of our consumer, building a brand strategy and e-commerce platform to service that consumer represents an incredible growth opportunity for the brand.”

Blake Annable, president and CEO of Stormtech, said: “Adding Michael’s strength and expertise to the executive team is part of an ongoing strategy to build brand awareness. Getting a stronger foothold on our brand positioning and growing the retail business will positively impact all channels bringing STORMTECH to the next level of growth.”