Printwear & Promotion The Total Promotional Package
Shirtbox has successfully transitioned to using 100% organic cotton, leading to receiving certification from the Global Organic Textile Standard.
Neil Ratcliffe, co-founder of Shirtbox, said: “We’re well aware of our industry’s reputation and we understand the need to ensure that we do everything we can to minimise our impact on the environment. Our fabric dying process also saves thousands of litres of water.
“As a small business it is difficult to make the transition because being sustainable and environmentally-aware creates a costlier supply chain, but we now have a far better product and we are operating as a carbon neutral business which we are exceptionally proud of.”
Shirtbox has also become part of the Remill scheme whereby customers can return their 100% cotton clothes to be recycled rather than throwing them away.
The scheme, known as circular fashion, allows materials to flow back to Shirtbox and the company then produces new products made from the old product. Customers can also send back any clothing they no longer wear from any brand as long as it is 100% cotton.
Mr Ratcliffe added: “There are not many companies in our sector that currently support circular fashion so it’s something we are passionate about and the evidence shows it is the future for the fast fashion industry.”
The company, which was founded in 2014, has become a market leader for humorous designs and slogans and allows customers to personalise clothing to their own taste.
