Printwear & Promotion The Total Promotional Package
January will see Oeko-Tex completely roll out its new branding strategy that was previewed a few months ago. This month will also see some new products unveiled.
With the portfolio of Oeko-Tex products growing rapidly in response to textile industry needs, the new brand architecture comprehensively aligns all services and independent certifications under the Oeko-Tex banner in a way that is recognisable throughout the global market. Oeko-Tex will prominently feature the brand’s tag line, Confidence in Textiles, in every product logo to connect to the Oeko-Tex heritage for protecting consumers and supporting sustainable products and manufacturing processes.
General secretary, Georg Dieners, said: “Oeko-Tex has worked for 25 years to help textile product companies reduce hazardous chemicals and to increase the sustainability of the industry.
“Our Oeko-Tex product range will continue to expand with the worldwide textile supply chain and the increasing challenges it poses for our customers. We are proud of the confidence we have earned through that work as well as the confidence the Oeko-Tex brand gives to consumers everywhere.”
The new brand identity kicks off Oeko-Tex’s 25th anniversary, which will be celebrated next year. Founded in 1992 in direct response to public outcry against dangerous chemicals in textiles, the International Oeko-Tex Association has grown to 16 member textile testing and research institutes with offices in more than 60 countries. The Oeko-Tex product portfolio has expanded with textile supply chain globalization and will grow as the textile market and the public’s expectations change.
Mr Dieners added: “Oeko-Tex has evolved over 25 years but our values remain constant and deeply rooted in safety, quality, and sustainability.”
The new Oeko-Tex brand identities will begin rolling out immediately and will be in full force with the annual January update. The Standard 100 by Oeko-Tex and STeP by Oeko-Tex design updates have been completed. Updated certificates and label templates are available now for the 10,000 companies around the world who currently work with Oeko-Tex.
