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Just a few months after its initial launch SkinTone Product Suite, Pantone has expanded it with a new guide that includes added shades and compatibility across multiple platforms.
The Pantone SkinTone technology allows TV, smartphone and tablet, display, and printer manufacturers to have their devices tested for authentically reproducing skin tones.
This new special edition SkinTone guide marks the 10th anniversary of work on the product and includes 28 new dynamic shades that bring the guide’s total up to 138 shades, and is integrated within Pantone’s digital platform, Pantone Connect.
The 28 new shades include a wider array of darker tones and yellow undertones created at the request of Pantone customers who are looking for specific colours that closer represented them.
Tannese Williams, product manager for Fashion, Home, and Interiors (FHI) for Pantone, said: “Our goal is to provide an inclusive, global product, in both digital and physical spaces, that reflects our global society and empowers companies to offer more inclusive colour matches for their audiences around the world.
“Colour inclusivity has always been an important part of our work, and we look forward to leading that charge in this next evolution of our products.”
The SkinTone guide was created by Pantone Color scientists by measuring thousands of actual skin tones across the full spectrum of human skin types from a diverse range of ethnicities and age groups to catalogue 138 shades of unique skin tone colours. The guide is intended to be a part of the company’s ongoing effort to help brands and designers foster inclusivity and representation across their products and creations.
