Printwear & Promotion The Total Promotional Package
Printful is one of the first print-on-demand companies to introduce the new Instant Thread Coloring Unit (ITCU) by Coloreel.
Printful can now give business owners an extra advantage through offering the latest cutting-edge embroidery technology to customers.
Embroidery has always had a limited colour offering because a single machine can only house a small number of threads, and each thread has its fixed colour. For example, the red thread is only one kind of red, without brighter or darker colour variations. This has made embroidery unfit for most designs that have a wide range of colours and gradients, which limits creativity. But thanks to Coloreel’s new ITCU technology, prior embroidery limitations have been removed.
Elina Kruze, head of new product development and merchandising at Printful, said: “Printful’s new unlimited colour embroidery technique offers customers new opportunities to experiment and turn their creative ideas into products. At Printful we put a heavy emphasis on innovation as we strive to provide the best solutions and services for our customers. I believe that this new feature will be an industry game changer and will empower store owners to sell intricately embroidered products or logos that perfectly match their branding.”
At the moment, unlimited colour embroidery is still in the beta testing phase at Printful, so it is only available for a small number of Printful customers. However, the company plans to complete testing and gradually implement this technology across its fulfilment centres in the coming months.
