Printwear & Promotion The Total Promotional Package
Two pioneering technology platforms have announced a merger to support customers with increasingly innovative production on-demand solutions.
Printful and Printify serve hundreds of thousands of clients, including individuals running side-gigs, entrepreneurs creating their own brands, and some of the world’s largest entertainment companies using creative merchandise to engage their fans.
By joining forces as equal partners and combining their technology capabilities and resources, the new company will be able to support their broad range of customers with increasingly tailored and innovative solutions.
The combined company will use the strengths of both Printful’s in-house production facilities, and Printify’s network of more than 85 third-party production partners to provide customers greater product selection, broader geographic reach, and ever improving fulfilment solutions. This unique offering of production-on-demand capabilities will help speed up the replacement of mass production, both enabling the efficient growth of customers’ businesses and reducing the harmful effect of overproduction on the planet.
The ultimate result will be a new, more efficient, fast-growing, and profitable company well positioned to drive innovation and extend its product and service offering to more customers in more geographies.
Alex Saltonstall, chief executive officer, Printful, said: “This is an exciting moment for everyone. Printify is a business that we have long respected and I believe that there is a natural fit between the two companies. As our discussions progressed, we found that our cultures are very similar, while our businesses are even more complementary than we initially believed. I’m excited to see our two great technology companies combine strengths and provide our customers with ever improving opportunities to fulfil their business goals.”
Anastasija Oleinika, chief executive officer, Printify, added: “Our combined company will give our merchants more. More top-quality products, more places to sell, more innovative solutions, and more growth and profit.
“We’re also going to be able to provide best in class learning, talent density, and development opportunities for our teams. In recent years, the Latvian tech and entrepreneurial scene has caught up with our neighbours in the Baltics and Eastern Europe. This merger will not only help to crystallise that position but also give us the platform to be a destination for top talent from around Europe and the world.”
