Prism Inks and Graphics One announce private label ink plan

Prism Inks and Graphics One have announced an enhanced private label ink plan for its distribution partners.

The plan is based on one that Prism has offered for many years, but is now enhanced so that not matter the size of a business partner, they can participate in the plan.

Amir Ajanee, CEO of Prism Inks, said: “Although we have had this type of plan before, we have now included Graphics One which allows a channel partner the ability to private label their ink whether it is for one bottle of a thousand bottles, it does not matter.

“We have noticed a real trend in the dealer and distribution channel moving into private label programs to accommodate their customers and to increase their margins on consumables.

“Our plan includes the ability for the dealer to use us as a virtual warehouse where we offer complete fulfilment capabilities with blind shipments to the customer. The dealer never has to touch the goods which allow for better margins and lower pricing for everyone.”

The new plan has been implemented and is now being offered to customers through the Graphics One distribution channel, along with the traditional channel of Prism Inks. The plan is included at no charge and is provided on demand by Prism’s inks packaging division.