Printwear & Promotion The Total Promotional Package
Ricoh has been working with customers across the print value chain to co-innovate new applications and improve environmental outcomes using its RICOH MediaMax technology.
MediaMax is a customisation option for the Ricoh Pro C9500 digital colour sheetfed press that enables printing on a wider range of Ricoh-approved media, including substrates up to 800 microns thick and weighing up to 600gsm.
The capability allows print providers to target new, high-margin applications such as gift cards, business cards, POS displays, short-run packaging, luxury direct mail and book covers.
The company says collaboration across paper mills, specifiers, finishing partners and end users has helped challenge traditional production models and deliver more environmentally responsible alternatives to single-use plastic cards.
Early adopters including ADC Plasticard, Cards Unlimited, Latcham and Tag Systems have already reported improvements in efficiency, sustainability and profitability.
Erwin Busselot, director business innovation and solutions, graphic communications group, Ricoh Europe said: “RICOH MediaMax opens the door to new application opportunities that were previously impossible to produce on digital presses.
“Crucially, our unique technology enables our clients to add high value, high margin, short run, data driven applications.
“By collaborating closely with the full value chain along with our engineering teams and early adopter clients, we are continuing to bring new products to market through our Co-innovation principle of HENKAKU.”
MediaMax is currently available across EMEA for the Pro C9500 and can also be retrofitted to existing systems, helping customers maximise the value of their original investment.
