Printwear & Promotion The Total Promotional Package
German football club Hamburger SV has launched a special edition promotional T shirt certified with Oeko-Tex Made in Green to mark the label’s 10th anniversary.
The T shirt also celebrates the men’s and women’s teams promotion to the Bundesliga.
Sascha Steinbrück, head of merchandising at HSV, said: “Rapidly produced success items like the promotion T shirt should ideally meet the same standards as any other product.
“What matters to me is that a product is manufactured with ecological and social sustainability in mind and has been tested for harmful substances.”
As a founding member of Oeko-Tex, Hohenstein played a key role in developing the label, which stands for transparency, responsibility, and traceability along the textile supply chain.
Martin Cieslik, global head of marketing and sales at Hohenstein, said: “Our motivation was to create a consumer label that offers real transparency.
“With a simple QR code, consumers can access detailed information on sustainability topics such as environmental protection, the absence of harmful substances, and socially responsible production conditions.”
