TheMagicTouch scoops award for second consecutive year

At this year’s Trophex exhibition, TheMagicTouch were awarded the ‘Best Innovation’ accolade for the second consecutive year.

The annual Trophex event was held at the NEC in Birmingham on January 18 and 19.

This year TheMagicTouch entered its unique full colour direct image transfer process for the decoration of glass bottles and jars. The process offers a premium ‘no label’ look and feel.

Using the unique Oki 711 White Toner LED digital printer and TheMagicTouch CPM transfer paper the company has developed a quick and simple method to produce full colour images onto various shaped bottles or jars regardless of glass colour.

Having witnessed in 2014 the success of personalised labels on selected drinks brands, there is now the opportunity to print and personalise directly to the surface on a vast range of glass products.

The CPM toner-based transfers can be applied using a traditional mug press in less than two minutes, costing as little as 15p per full colour transfer.

Jim Nicol, managing director, commented: “We introduced the white toner technology over a year ago and continue to find new and innovative applications using the same technology and heat press equipment. The ability to print to the quality we are achieving on the bottles is truly astounding and is great to be recognised by the visitors to the show and their online voting audience.”

The process involves glass products with no special coating enabling the user to source empty bottles or jars from a multiple of options.