VF Corporation announces new leadership appointments

VF Corporation has announced key leadership appointment at its Dickies, Altra, Smartwool and Icebreaker brands.

VF’s interim president and CEO, Benno Dorer, said: “VF is committed to nurturing its strong pipeline of internal talent. We are pleased to recognise and further develop three outstanding VF leaders with important and challenging new or expanded assignments.”

Todd Dalhausser, previously brand president of Altra, has been appointed to the position of global brand president, Dickies. He will report to Mr Dorer and serve on VF’s executive leadership team.

Jen McLaren, previously Brand President of Smartwool, has been appointed to the position of brand president, Altra and general Manager, VF North America key accounts. She will continue reporting to Martino Scabbia Guerrini, EVP and president, EMEA, APAC and Emerging Brands.

In addition to overseeing the Altra brand, Ms McLaren will lead VF’s key account management program across North America. She will drive consistent strategic engagement with VF’s large wholesale customers on behalf of all VF brands.

Jan Van Mossevelde, president of Icebreaker, is assuming additional responsibility for the Smartwool brand as part of VF’s focus on capturing future opportunities for strategic and operational synergies across these brands as a foundation for stronger and more profitable growth. He will continue reporting to Scabbia Guerrini.

With responsibility for both brands, Van Mossevelde will lead strategies that build on and reinforce their industry leading positions in merino wool and natural fibres. While each brand will continue to operate separately, they will collaborate on a cohesive strategy to leverage their respective strengths and capabilities in addition to VF’s global business platforms more broadly.