Industry Advice

New year, time to take stock and try new ideas and business approaches. If 2020 and the infamous COVID-19 brought us anything positive, it was the explosion of the athleisurewear and the massive growth in online shopping. Put this together with continued need for self-expression and print on demand in …

With the winter arriving and an expected significant drop in air temperature, Jim Nicol, managing director of TheMagicTouch, and the rest of the team are pleased to endorse the beanie hat as one of their key products to use as the perfect sales and marketing tool. It’s a ‘one size’ …

As more and more people enter the direct to garment printing business, machine manufacturers launch state-of-the-art solutions, and the industry continues to develop, it is essential to clearly define the market and the niche where you, as a garment decorator, will work in. In this article, Dmitry Sarbaev, managing director …

It’s a known fact that you learn more from getting it wrong than from getting it right, but why waste time learning from your mistakes when you can learn just as much from everyone else’s mistakes? Jimmy Lamb, Sawgrass’ education manager, writes. On the surface, sublimation is a relatively simple …

COVID-19 and 2020 has had an effect on all of us, and many of us running our own businesses have taken stock of what we are doing, how we can streamline, improve our customer service, product range and ultimately increase our profitability to secure the future. Managing director of Amaya …

While some print production sectors have seen volumes drop this year. Direct to garment printing has fared better than most. Nikolaos Vardakastanis, DTG product manager at Epson Europe takes a look at the impact of the pandemic and how the latest systems have been designed to support easy integration into …

Natalie Greetham, senior marketing co-ordinator at Madeira UK, details how embroidery can enhance sportswear this autumn. Over the past few months, while gyms and indoor sports clubs were forced to close their doors many people saw this as an opportunity to start exercising outdoors and turned to walking, cycling and …

Sublimated sportwear is a great alternative to the more traditional embroidered or screen printed clothing. Here Andrea Evans, Sawgrass’ international sales manager, takes a look at the advantages of sublimated sportswear. Dye sublimation is the perfect solution for anyone looking to extend their product range or kickstart a new business. …

Direct to garment printing has become both trendy and cost-effective for short production runs of full-color artwork on garments. Whereas printers are focusing much on the low cost per print and output numbers, consumers would be eager to know more how to care about the garments in a proper way, …

At the start of the year Lewis Pearce, CEO of Burnley-based CMYK – Design Copy & Print, had never printed a floor graphic. Yet by the end of the summer with the economy beginning to reopen, he had printed over 30,000 social distancing graphics. In light of his success, Lewis …